Brand
Guidelines
Deltatre's visual brand identity
Company description
About Deltatre
Deltatre is the global leader in fan-first digital experiences. Our market-leading product and services portfolio has helped redefine the way the world consumes sport, media, and entertainment by offering specialist innovations in over-the-top streaming, websites and apps, graphics, data, officiating systems, user experience, and product design.
We have a growing employee community of over 1,000 members, who are distributed in key cities around the world. At Deltatre, we recognize that we’re part of a highly influential media space – sport and entertainment – and we can use our privileged position to positively influence our industry.
Named in Fast Company’s prestigious annual list of the ‘World’s Most Innovative Companies’, we’re a group of uniquely talented and driven individuals, with an amazing opportunity to make a difference in our sector.
Deltatre Logo
Deltatre Logo
This is the main visual asset for the Deltatre brand. The heritage and the power of the Deltatre brand is in the name, which is why we have developed a logo without a symbol.
Master logo
When using the logo, always leave a minimum clearance equal to the width of the letter ‘t’ within the wordmark. No other elements should go within this clearance area. This is so the logo has breathing space and stays clearly legible. The angled detail in the wordmark ascenders (17,75°) is used to inform the creative assets within this document. Do not scale down the logo by less than 15mm.


The monogram
The Deltatre monogram is the secondary visual asset.
When the space is limited, our monogram become "d" become our brand symbol. Colour variations follow the same rules of the primary visual asset.
A minimum clearance area should also apply here, which is equal to the right hand section of the monogram. Do not scale down the monogram by less than 8mm.

Logo usage
The Logo can be placed in different colour variations to avoid the repetition of the red/white. Below there are some examples of what Do and Not Do with the brand assets. For brand consistency, please follow these rules to ensure that the logo is used in the correct way.

Logo usage B&W
Only when the Deltatre brand colours can't be used, the branding elements can be used as white on black and also in reverse. A monochrome palette should only be used when print specifications are limited (on newsprint for example).

Company Colours
Deltatre Colour palette
Spectrum
Main Colours

Traditional Deltatre Red
HEX: #F75258RGB: 247, 82, 88
CMYK: 0, 100, 86, 0
PMS: 032C - 032U

Traditional Deltatre Dark Blue
HEX: #212553RGB: 33, 37, 83
CMYK: 100, 91, 0, 36
PMS: 2757C - 2756U
Secondary palette

Bright Blue
HEX: #5371F7RGB: 83, 113, 247
CMYK: 71, 28, 0, 0
PMS: 279

Aqua
HEX: #54F6D1RGB: 84, 246, 209
CMYK: 39, 0, 25, 0
PMS: 921

Yellow
HEX: #F8F566RGB: 248, 245, 102
CMYK: 0, 0, 74, 0
PMS: 903

Orange
HEX: #F55E3FRGB: 245, 94, 63
CMYK: 0, 64, 78, 0
PMS: 171

Purple
HEX: #675CC8RGB: 103, 92, 200
CMYK: 76, 76, 0, 0
PMS: 2725
Core neutral background palette

Black
HEX: #101010RGB: 16, 16, 16
CMYK: 0, 0, 0, 89
PMS:

Charcoal
HEX: #202020RGB: 32, 32, 32
CMYK: 0, 0, 0, 87
PMS:

Grey
HEX: #333333RGB: 51, 51, 51
CMYK: 0, 0, 0, 80
PMS:

Light Grey
HEX: #A5A5A5RGB: 165, 165, 165
CMYK: 0, 0, 0, 35
PMS:
Tone of Voice
Tone of Voice Guide
It’s essential for us as a brand to communicate in the right way.
We must always be a unified voice – it builds trust, shows people who we are, and helps to set us apart.
This guide has been created for any staff member communicating as Deltatre, either internally or externally.
It covers topics including writing tips, grammar and rules, plus advice for writing articles and social media posts. It will be updated regularly.
