Brand
Guidelines

Deltatre's visual brand identity

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Company description

About Deltatre

Deltatre is the global leader in fan-first digital experiences. Our market-leading product and services portfolio has helped redefine the way the world consumes sport, media, and entertainment by offering specialist innovations in over-the-top streaming, websites and apps, graphics, data, officiating systems, user experience, and product design.  

We have a growing employee community of over 1,000 members, who are distributed in key cities around the world. At Deltatre, we recognize that we’re part of a highly influential media space – sport and entertainment – and we can use our privileged position to positively influence our industry.  

Named in Fast Company’s prestigious annual list of the ‘World’s Most Innovative Companies’, we’re a group of uniquely talented and driven individuals, with an amazing opportunity to make a difference in our sector.

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Deltatre Logo

Deltatre Logo

This is the main visual asset for the Deltatre brand. The heritage and the power of the Deltatre brand is in the name, which is why we have developed a logo without a symbol.  

 

Master logo

When using the logo, always leave a minimum clearance equal to the width of the letter ‘t’ within the wordmark. No other elements should go within this clearance area. This is so the logo has breathing space and stays clearly legible. The angled detail in the wordmark ascenders (17,75°) is used to inform the creative assets within this document. Do not scale down the logo by less than 15mm.

Deltatre logo
Deltatre logo

The monogram

The Deltatre monogram is the secondary visual asset.

When the space is limited, our monogram become "d" become our brand symbol. Colour variations follow the same rules of the primary visual asset.

A minimum clearance area should also apply here, which is equal to the right hand section of the monogram. Do not scale down the monogram by less than 8mm.

Deltatre monogram

Logo usage

The Logo can be placed in different colour variations to avoid the repetition of the red/white. Below there are some examples of what Do and Not Do with the brand assets. For brand consistency, please follow these rules to ensure that the logo is used in the correct way.

Deltatre Logo-1

Logo usage B&W

Only when the Deltatre brand colours can't be used, the branding elements can be used as white on black and also in reverse. A monochrome palette should only be used when print specifications are limited (on newsprint for example).

logoB&W

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Company Colours

Deltatre Colour palette

Spectrum

colors_Spectrum

Main Colours

colors_red

Traditional Deltatre Red

HEX: #F75258
RGB: 247, 82, 88
CMYK: 0, 100, 86, 0
PMS: 032C -  032U
colors_blue

Traditional Deltatre Dark Blue

HEX: #212553
RGB: 33, 37, 83
CMYK: 100, 91, 0, 36
PMS: 2757C - 2756U

Secondary palette

colors_bblue

Bright Blue

HEX: #5371F7
RGB: 83, 113, 247
CMYK: 71, 28, 0, 0
PMS: 279
colors_Aqua

Aqua

HEX: #54F6D1
RGB: 84, 246, 209
CMYK: 39, 0, 25, 0
PMS: 921
colors_Yellow

Yellow

HEX: #F8F566
RGB: 248, 245, 102
CMYK: 0, 0, 74, 0
PMS: 903
colors_Orange

Orange

HEX: #F55E3F
RGB: 245, 94, 63
CMYK: 0, 64, 78, 0
PMS: 171
colors_Purple

Purple

HEX: #675CC8
RGB: 103, 92, 200
CMYK: 76, 76, 0, 0
PMS: 2725

Core neutral background palette

colors_Black

Black

HEX: #101010
RGB: 16, 16, 16
CMYK: 0, 0, 0, 89
PMS:
colors_Charcoal

Charcoal

HEX: #202020
RGB: 32, 32, 32
CMYK: 0, 0, 0, 87
PMS:
colors_Grey

Grey

HEX: #333333
RGB: 51, 51, 51
CMYK: 0, 0, 0, 80
PMS:
colors_Light Grey

Light Grey

HEX: #A5A5A5
RGB: 165, 165, 165
CMYK: 0, 0, 0, 35
PMS:

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Tone of Voice

Tone of Voice Guide

It’s essential for us as a brand to communicate in the right way.
We must always be a unified voice – it builds trust, shows people who we are, and helps to set us apart. 

This guide has been created for any staff member communicating as Deltatre, either internally or externally. 
It covers topics including writing tips, grammar and rules, plus advice for writing articles and social media posts. It will be updated regularly. 


The complete Tone of Voice Guide is available to download at this link.
 
 
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