Get ready for the era of digital membership
Traditional B2B revenue streams that have fuelled significant financial growth for decades are undergoing substantial changes.
Some sports rights owners are re-examining overlooked direct-to-consumer revenue streams, emphasizing the importance of long-term strategic investment and an ROI-focused approach to data capabilities – with digital membership programs a key focus.
Delving deep into our latest white paper, you can expect to learn:
- The importance of digital membership in the modern sports landscape.
- How big the digital membership opportunity is, and how big the market will become by the 2025/26 season.
- Which clubs are already leading the charge in the digital membership space.
- What fans really want from a membership program.
- The five key pillars to build a world-class digital membership program.