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It’s something that's been repeated time and time again, but there's never been more competition for sports fans’ time and attention. This challenge is especially prominent digitally, where choice is increasingly abundant while people’s available time remains static.

In the past decade, innovation and technology have been a catalyst for deeper fan engagement. As the technology has changed, consumption habits have changed and fan behaviors have evolved.

As part of a joint commitment to providing the best possible experience for our fans, Deltatre and Major League Soccer (MLS) recently launched the new MLSsoccer.com site and are in the process of rolling out new club sites for each of the teams.

In this webinar, we cover the opportunities and complexities of building a huge digital ecosystem for a forward-looking sports league, including:

• • How MLS defines its objectives from a fan engagement perspective
    
    
  • How MLSsoccer.com helped to position MLS as a global, premium brand
    
    
  • How new technologies can make a league stand out from the competition
    
    
  • The key benefits of a multi-tenancy approach
    
    
  • How to offer a consistent experience while maintaining each club's identity
    
    
  • How will the "average" sports fan evolve over the next few years