The future is interactive: Increasing engagement in OTT with LiveLike and Deltatre
How interactivity and gamification are changing the modern-day viewing experience by converting passive users into engaged, loyal fans
Watching a game is no longer enough for the modern-day fan. Engagement is 3-4x higher when viewers can interact with the content. Streaming providers not yet investing in interactivity and gamification are falling behind.
Join Miheer Walavalkar of LiveLike and Deltatre's Kieran Bresnan, in conversation with Deltatre’s Simon Farrant, to learn about what it takes to deliver a modern-day viewing experience.
Specifically, you'll learn:
- Specific use cases of how rights holders can introduce interactivity to a streaming experience – from influencer chats to live polling and more.
- How to convert passive viewers into engaged, loyal fans through interactive experiences – improving user acquisition and reducing churn.
- The benefits Deltatre and LiveLike's integrated over-the-top (OTT) video player and fan engagement platform can deliver.
Simon Farrant | Moderator
SENIOR PRODUCT MARKETING MANAGER, DELTATRE
SVP SOLUTION ENGINEERING | VIDEO EXPERIENCES, DELTATRE
CO-FOUNDER AND CEO, LIVELIKE