How OTT brands can win back Gen Z
WEDNESDAY 1 SEPTEMBER
A Deloitte study in April 2021 asked Gen Z what their favorite entertainment activity was.
Watching TV and movies came last.
With video games, music and social media all vying for the attention of this new generation, video entertainment providers must develop new engagement strategies - backed by real-time, omnichannel audience data - that will enable them to retain their dominant position.
In this webinar, join Simone Turner, Mike Stanley and Nick Cicero who will break down:
- How M&E brands can leverage analytics to drive deeper, more immersive fan experiences in-app
- Marrying 'old' data with new - and choosing the right insights to measure for business success with Gen Z
- Some of the 'crystal ball' strategies and tactics currently being evaluated by the wider M&E sector
PRODUCT ENGAGEMENT LEAD
SENIOR PRODUCT MARKETING MANAGER