---
title: How OTT Brands Can Win Back Gen Z
description: "A Deloitte study in April 2021 asked Gen Z what their favorite entertainment activity was.\nWatching TV and movies came last."
image: https://go.deltatre.com/hubfs/Social_title-1.png
---

[![Deltatre](https://go.deltatre.com/hs-fs/hubfs/Deltatre%20logo%20-%20RGB_off-white%20291x76.png?width=291&height=76&name=Deltatre%20logo%20-%20RGB_off-white%20291x76.png "Deltatre")](https://www.deltatre.com/)

![ITKanimation ](https://go.deltatre.com/hs-fs/hubfs/ITKanimation%20.gif?width=100&height=100&name=ITKanimation%20.gif "ITKanimation ")

---

# How OTT brands can win back Gen Z

 WEDNESDAY 1 SEPTEMBER 

#### A Deloitte study in April 2021 asked Gen Z what their favorite entertainment activity was.

#### Watching TV and movies came last.

[WATCH](https://go.deltatre.com/how-ott-brands-can-win-back-genz#form)

## Join us

With video games, music and social media all vying for the attention of this new generation, video entertainment providers must develop new engagement strategies - backed by real-time, omnichannel audience data - that will enable them to retain their dominant position.

In this webinar, join Simone Turner, Mike Stanley and Nick Cicero who will break down:

- How M&E brands can leverage analytics to drive deeper, more immersive fan experiences in-app
- Marrying 'old' data with new - and choosing the right insights to measure for business success with Gen Z
- Some of the 'crystal ball' strategies and tactics currently being evaluated by the wider M&E sector

#### Hear from

![Mike Stanley](https://go.deltatre.com/hubfs/Mike%20Stanley.jpg "Mike Stanley")

#### Mike Stanley

LEAD CONSULTANT

![twocircles](https://go.deltatre.com/hs-fs/hubfs/twocircles.png?width=50&height=42&name=twocircles.png "twocircles")

![Nick Cicero](https://go.deltatre.com/hubfs/Nick%20Cicero.jpg "Nick Cicero")

#### Nick Cicero

VP  
STRATEGY

![conviva-1](https://go.deltatre.com/hs-fs/hubfs/conviva-1.png?width=113&height=25&name=conviva-1.png "conviva-1")

![Simone Turner](https://go.deltatre.com/hubfs/Simone%20Turner.jpg "Simone Turner")

#### Simone Turner

PRODUCT ENGAGEMENT LEAD

![deltatre ](https://go.deltatre.com/hs-fs/hubfs/deltatre%20.png?width=90&height=15&name=deltatre%20.png "deltatre ")

![Simon](https://go.deltatre.com/hubfs/Simon.jpg "Simon")

#### Simon Farrant

SENIOR PRODUCT MARKETING MANAGER

![deltatre ](https://go.deltatre.com/hs-fs/hubfs/deltatre%20.png?width=90&height=15&name=deltatre%20.png "deltatre ")

## Join the webinar

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