What's the role of digital in Juventus' long-term commercial strategy?

A conversation between Deltatre Deputy CEO & Group Chief Commercial Officer Andrea Marini and Juventus Chief Revenue Officer Giorgio Ricci around why a top global football club decided to pivot on owned & operated platforms while planning for the long term

Starting from the recent launch of the Italian giant’s entirely redesigned digital ecosystem, the speakers will dive deep into the importance of owning the relationship with the modern football fan today to build a revenue-generating platform for the future